30 Day Video Challenge – It Begins!

Why Do a 30-Day Video Challenge?

When starting a business, where a lot of it is online, one of the most effective ways of allowing people to get to know you is through video content.

Will a 30 Day Video Challenge help me tackle the problem of creating video content? Maybe this could be a challenge you want to try yourself?  Read today's blog and find out!

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What Is The 30 Day Video Challenge?

I have a speaking business without video content!  How is that going to work?  You're right.  It's not!

Why? Because, without video content, your potential customers don't know who you are, if you are any good and whether they can trust your brand.

I've had an iPhone 6Plus for almost three years and have used it extensively for taking pictures. However, when it comes to making videos, I'm way behind the 8 Ball. Sure, I've added a few videos to Facebook and experimented with the Slow-mo features, but I'm yet to do a Facebook Live video, YouTube Live streaming, Periscope Live Streaming or even do something as obvious as creating a business YouTube channel.

So where should I begin?  About a month ago, a good friend of mine, Samith Pich, completed his own 30 Day Video challenge, using the Facebook hashtag "#30daylivechallenge". He describes himself as a personal development advocate, success researcher, online home business consultant & artist. In his spare time, he's a great guy too!

This was a Facebook Live video challenge, but it inspired me to start my own challenge.  I'm not only looking to do Facebook Live video though, I am looking at producing video content for all kinds of things.

What Videos Am I Looking At Producing On My 30 Day Video Challenge?
  • Opt In Videos
  • Thank you for Signing Up Videos
  • Welcome Page Video
  • Coaching Page Video
  • Facebook Live Videos - check out my Speech Delivery Pro Facebook Page
  • YouTube Channel - created today so please subscribe 🙂 
  • YouTube Intro Video
  • YouTube Live Streaming
  • Periscope Live Streaming
  • Create the videos for a free four-day online course

I'm also intending to produce a weekly blog update to let you know how it's all going.

Have you an online business without video content? How is that going to work? You're right. It's not!

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What Videos Have I Produced So Far?

A few months ago I was playing around on the balcony of my apartment making a couple of humorous (that was the intention, anyway) videos. 

  • The first was a video I made on my birthday, thanking everyone for a surprise present they bought me.  Here it is:
  • The second was a video I made on Easter Sunday, explaining to everyone why the Easter Bunny hadn't turned up.  Here it is:
My YouTube Channel

Yesterday, I decided to embark on my 30 Day Video Challenge, and so today I created a YouTube Channel.  I'll be adding all 30 Day Video Challenge videos here, so subscribe if you want to see them.

​I have been wanting to write a blog post on the concept of "Failure" and how I believe avoiding it can diminish your chances of success. In fact, I think embracing failure is crucial to success. Having decided to start my 30 Day Video Challenge, I decided to put together this video on the topic instead:

Lighting

One of the things you'll probably notice about each of these videos is that the lighting in them sucks. The first two videos light up the scenery brilliantly, but most of the time my face is in shadow. For the indoor video, I was filming at night, which added to the challenges. This video is too dark, and my face has a lot of shadows on it.

I came across a couple of websites that go into great detail about video lighting.  The first is a very informative insight into how the staff at Wistia.com deal with "Lighting on the Fly".  This article looks at the following ideas:

  • Technique - Ambient Light, Light Setup, Light Source and Colour Temperature
  • Equipment - Fluorescent Soft Lights, Ice Lights, Ring Lights, Skylux and Reflectors

The second is from Yarro Starak's blog "www.entrepreneurs-journey.com". His blog post is appropriately titled "My Secret To Good Video Online Lighting - A $20 Lamp From Ikea".  This blog post looks at:

These articles persuaded me that it would be worthwhile buying a couple of video lights. I'll tell you more about these when they arrive, and hopefully, you'll be able to see the benefit in the videos I make too.

Audio

Finally, I want to do something about the sound quality of the videos. Currently, I'm using the inbuilt microphone on my iPhone 6Plus. However, the quality is only average.

I found this very informative blog post from Wistia.com on "Shooting Video With An iPhone".  Their section on "Getting your microphone close to your subject" helped me decide to purchase an external microphone.  I'll tell you more about this when it arrives, and I'll explore the difference in quality.

Follow my 30 Day Video Challenge

If you want to support my 30 Day Video challenge, you can subscribe to this blog below by signing up for the free e-book, and see my weekly updates.

How are you incorporating video into your business?

What experiences have you had with video recordings in your business?

Please comment below!

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Martin J O'Connor
 

In 2015, Martin was the District 17 Toastmasters Table Topics Champion and came third in 2014. He was in the District 17 final of the Humorous competition in 2015 and is in the District 17 final of the Evaluation competition in 2017. He is very proud to be a founding member of Competitive Speakers Perth Toastmasters club.