Apple’s iPhone X Keynote 2017 – Great slides, photography and videos

​Apple's Keynote presentations are always choc full of great slides and awesome photography.  Apple's iPhone X Keynote 2017 presentation ​was no exception.  

​Read today's blog post to learn Keynote slides tips and tricks that have been ​used by Apple in their recent iPhone X Keynote presentation.

Read today's blog post to learn Keynote slides tips and tricks that have been ​used by Apple in their recent iPhone X Keynote presentation.

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Apple's iPhone X Keynote 2017
​Slides are HUGE!

Apple's iPhone X Keynote
Apple iPhone X keynote Jeff Apple Watch

​One of the key features of all the slides/photographs and videos used in Apple's iPhone X Keynote is the size of the slides.  They are huge.  Jeff Williams, presenting here, seems very small in comparison to the video he's showing. 

​Huge slides enable a broad audience to feel part of the presentation, without having to have a front row seat.  By doing this, the audience feels as though they are out on the Stand Up paddle board making a phone call on the new Apple Watch Series 3.

Huge slides enable a broad audience to feel part of the presentation, without having to have a front row seat.  By doing this, the audience feels as though they are out on the Stand Up paddle board making a phone call on the new Apple Watch Series 3.

​Perspective​

Apple's iPhone X Keynote
Apple iPhone X keynote wrap up Angela today at apple

​Apple styled this photography slide in such a way that the perspective felt right in contrast with the presenter. 

​In this case, Angela Ahrendts is sharing news ​about new community gathering spots in locations such as Paris and the Today at Apple in-store experience.  You can take the audience ​on an immersive experience by using your slides as a backdrop for your message in this way.  Your audience will feel like you have momentarily transported them to Paris.

​This immersive experience enables the audience to ​feel the emotion of connecting with others, which is the intention of these community gathering spots.  You can make your message clear without having any words on a slide.

This immersive experience enables the audience to ​feel the emotion of connecting with others, which is the intention of these community gathering spots.  You can make your message clear without having any words on a slide.

​Keep It Simple

Apple's iPhone X Keynote
Apple iPhone X keynote Phil iPhone X

​​Of the three slides I'm reviewing here, this is the only one with any writing on it.  The only words shown are "iPhone X".

​Here ​Philip Schiller is introducing the "next big thing" for Apple.  How does this slide get their message across to the audience?

They want you to remember the name of the product, have a sense that the product is beautiful, see that the screen is edge to edge and that the definition of the colours on this phone are better than anything you've experienced before.

​There are no details presented on the slide, other than the name of the product.  The slide doesn't even show an accurate representation of what you are likely to see on the screen. They know that you don't need to see that here, as that experience isn't changing much.  

The key differentiating elements that they want you to understand about this new product are represented effectively on this single slide.


​Of the three slides I'm reviewing here, this is the only one with any writing on it.  The only words shown are "iPhone X".

Are Your Presentation Slides Effective?

​I'd love to hear how you are moving away from the "Death By Powerpoint" effect of packing too much detail into your presentation slides.  What kind of slides are you using?

​​​Let's keep in touch

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Martin J O'Connor
 

In 2015, Martin was the District 17 Toastmasters Table Topics Champion and came third in 2014. He was in the District 17 final of the Humorous competition in 2015 and is in the District 17 final of the Evaluation competition in 2017. He is very proud to be a founding member of Competitive Speakers Perth Toastmasters club.